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Results from NCCU pilot and study

Duke Center for Advanced Hindsight’s analysis of the pilot results reveal that our SmartTrip was successful with NCCU commuter students. Using a randomized control trial, the study observed a statistically significant decrease in drive-alone commute trips (7.1%) and a statistically significant increase in sustainable commute trips (6.5%) with NCCU students who received a SmartTrip plus nudges over the control group. For additional details about the pilot or study results, contact our Mayors Challenge team.

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